Youth Trends 2010
Saturday, January 30th, 2010Lyndsay and I presented to a group of camping professionals yesterday at the OCA Conference. The topic was “Youth Trends” and their impact on merchandise programs in the camp retail sector. As a successful merchandise program is an important branding opportunity for most camps, we wanted to shed some light on the key drivers behind teens’ and tweens’ buying decisions as it relates to fashion and clothing.
The presentation is available below:
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