Promotional Products and Social Media

January 13th, 2010 by

This week I attended the PPAI Expo, the largest and longest running promotional products show in the world.

I was invited to present on how my experiences with social media have allowed RIGHTSLEEVE to grow and differentiate within this industry. I’d be reluctant to ever brand myself a “social media expert” (I am skeptical of the term), rather I like to think of myself of an industry entrepreneur that has dabbled in social media over the past 5 years and has learned a lot along the way, my trail scattered with a mix of failures and successes.

I have drawn inspiration from a number of people whose works I reference in this presentation. The links to their books  can be found here:

Tara Hunt The Whuffie Factor
Chris Anderson The Long Tail
Clay Shirky Here Comes Everybody
Joel Comm Twitter Power
Mitch Joel Six Pixels of Separation

Chris Anderson The Long Tail

Clay Shirky Here Comes Everybody

Tara Hunt The Whuffie Factor

Joel Comm Twitter Power

Mitch Joel Six Pixels of Separation

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One Response to “Promotional Products and Social Media”

  1. Chris Brogan: Social media & Business strategy – Marketing Agency Says:

    [...] RIGHTSLEEVE News/Views » Blog Archive » Promotional Products and … [...]