Promotional Products and Social MediaJanuary 13th, 2010 by mark
This week I attended the PPAI Expo, the largest and longest running promotional products show in the world.
I was invited to present on how my experiences with social media have allowed RIGHTSLEEVE to grow and differentiate within this industry. I’d be reluctant to ever brand myself a “social media expert” (I am skeptical of the term), rather I like to think of myself of an industry entrepreneur that has dabbled in social media over the past 5 years and has learned a lot along the way, my trail scattered with a mix of failures and successes.
I have drawn inspiration from a number of people whose works I reference in this presentation. The links to their books can be found here:
Chris Anderson The Long Tail
Clay Shirky Here Comes Everybody
Tara Hunt The Whuffie Factor
Joel Comm Twitter Power
Mitch Joel Six Pixels of Separation