This week I attended the PPAI Expo, the largest and longest running promotional products show in the world.

I was invited to present on how my experiences with social media have allowed RIGHTSLEEVE to grow and differentiate within this industry. I’d be reluctant to ever brand myself a “social media expert” (I am skeptical of the term), rather I like to think of myself of an industry entrepreneur that has dabbled in social media over the past 5 years and has learned a lot along the way, my trail scattered with a mix of failures and successes.

I have drawn inspiration from a number of people whose works I reference in this presentation. The links to their books  can be found here:

Chris Anderson The Long Tail

Clay Shirky Here Comes Everybody

Tara Hunt The Whuffie Factor

Joel Comm Twitter Power

Mitch Joel Six Pixels of Separation

Tags: promotional products, rightsleeve, rightsleeve.com, social media

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