Marketing lessons from Google, Zappos & Apple
July 24th, 2011 by RIGHTSLEEVEI had the pleasure of speaking at the ASI Chicago show last week to a number of advertising specialty professionals. My focus was on marketing best practices and the connections between brand leaders like Google, Zappos & Apple and the promotional products industry. This is a topic near and dear to my heart as I have always believed that business success is largely defined by the emotional connection a company has with their customers. Google, Zappos & Apple have inspired me with their approaches to marketing, branding and customer loyalty.
Many of their best practices have shown up over the years in RIGHTSLEEVE‘s approach to branding and I wanted to share some of these with you here.
My second presentation was on budget friendly marketing tips for people in the promotional products industry. If you have any additional marketing tips you wish to add, please comment below or let me know on Twitter or Google Plus.
