Using a product to create a connection is powerful, personal, and in this case, viral.

Two reasons we love this.

1 – It’s just a notebook. Agreed. And Einstein was just a guy.  Take an everyday object, throw a little  creativity (or maybe relativity) at it, and that common item becomes ground breaking.  It’s not the item itself, it’s what you do with it that counts.

2 – Digital can never replace tactile.  I’m sure Bryan could’ve put together a sweet flickr series for his wife, but you can’t smell flickr.  You can’t touch flickr.  You can’t pass flickr onto your children.  There’s an intimacy created by the tactile experience that digital is always going to be hard-pressed to replicate.

Field Notes: Red Blooded from Coudal Partners on Vimeo.

This entry was posted on Tuesday, February 14th, 2012 at 9:00 am and is filed under product, relationship building. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.