Thinking Outside the Heart-Shaped BoxFebruary 14th, 2012 by Jennifer Vaughn
Using a product to create a connection is powerful, personal, and in this case, viral.
Two reasons we love this.
1 – It’s just a notebook. Agreed. And Einstein was just a guy. Take an everyday object, throw a little creativity (or maybe relativity) at it, and that common item becomes ground breaking. It’s not the item itself, it’s what you do with it that counts.
2 – Digital can never replace tactile. I’m sure Bryan could’ve put together a sweet flickr series for his wife, but you can’t smell flickr. You can’t touch flickr. You can’t pass flickr onto your children. There’s an intimacy created by the tactile experience that digital is always going to be hard-pressed to replicate.