Jennifer Vaughn

Jen Vaughn is the Marketing Manager for RIGHTSLEEVE.

Hey, Check Out Our New Digs

Wednesday, July 24th, 2013

Hey there, We’ve packed up and moved into new digs over at our newly redesigned RIGHTSLEEVE website! Please check us out at community.rightsleeve.com

If you subscribe to our blog via an RSS reader like Feedly or Digg, you’ll also need to update your subscription there. You can subscribe at http://community.rightsleeve.com/feed/

Can’t wait to see you at the new blog.

Trend Watch 2013: 8 Examples of Blended Trends

Thursday, May 30th, 2013

Walk down a busy street in your city and you’ll see a variety of trends.

You’ll see stark contrasts from person to person, of course, but look closely and you’re also likely to see a variety of trends mashed up into one person at any one time.

Sometimes it’s on purpose: an eclectic look as a trademark, let’s say.

Sometimes, it’s out of necessity: mixing a piece with this year’s hot colour and last year’s popular textiles might be a matter of availability or price.

Mixing trends together can be a way of adapting at one’s own pace or holding firm in a devotion to a particular type of clothing as a signature item in your personal style. Keeping true to your love of Doc Martens, for example, while the people around you are donning TOMS or Top-Siders (called docksiders, when and I where I grew up.)

Lately, we’ve been examining current fashion through this microscope of blends:

The intersection of trends

Bold Nautical Pattern Layered on a Traditional Sweatshirt

Bold Nautical Pattern Layered on a Traditional Sweatshirt
source:apliiq

Bold Colours on a Traditional Product

Bright Colours as an Update to a Traditional Product
source:MIRO

Bold Patterns Fused with Natural Materials

Bold Patterns Fused with Rustic Materials
source:pkg

Rustic Carrier with an Updated Usage

Rustic Carrier with an Updated Usage
source:theKitchn

Bold Colour Against Traditional Dark Denim

Nautical Colours with Traditional Materials
source:RIGHTSLEEVE

Contrasting Patterns on a Traditional Bag

Contrasting Patterns on a Traditional Bag
source: Herschel Supply Company

Modern Tech Accessories Made With Rustic Material

Modern Tech Accessories Made With Rustic Material
source: rustico

Nautical Colors Paired with Rustic Materials

Nautical Colors Paired with Rustic Materials
source:Lori’s

Do you know your strengths?

Thursday, May 16th, 2013

If you haven’t taken a couple of minutes to watch our Good At video series, now’s your chance.

Your mood will thank you for it.

If you’re at Mesh today, please stop by and play a game of RIGHTSLEEVE Road Hockey.


RIGHTSLEEVE is a promotional products agency helping companies establish emotional connections to their brands through tangible, logoed merchandise. Please say hi on Twitter or Facebook.

The 2013 SWAG 2.0 Merchandise Collection

Friday, May 10th, 2013

Our annual client party and product showcase is always a high point of the year for RIGHTSLEEVE.

We get to hang out with our clients, enjoy good company, and have fun with SWAG. 

Here are shots of the exclusive SWAG 2.0 2013 Merchandise Collection featured at the event.

RxS Banner - Quality Branded Merchandise

SWAG 2.0 2013 Merchandise Collection

SWAG 2.0 Messenger Bag

SWAG 2.0 Waterbottles

SWAG 2.0 Attendees Holding Their Gear

SWAG 2.0 Pints

Proudly Showing off their RIGHTSLEEVE Swag

SWAG2.0 Staff Aprons

Wearing the Official SWAG 2.0 Messenger Bag

SWAG 2.0 Staff Shirts

 

To see more pictures from the event, check out full the full gallery on Facebook.

 

Balancing Your Purchases

Thursday, May 2nd, 2013
Made in Canada

Made in Canada

 

There are many factors that play into purchasing decisions.

Here are some off the top of my head: availability, style, colour, recommendations, mood, sizing, quality, price, past experience, where it’s made, what it’s made with, and working conditions.

I’m sure you could easily tack on another dozen if you brainstormed for a minute or two.

Think about going through that list right now and ordering the factors from most important to least important to your purchase.

Now, imagine you did the exact same ordering exercise two years ago.

And, that you’ll do it again two years from now.

Chances are the list would be ordered differently each time. You’d be in different financial circumstances, surrounded by a different environment, have varying external demands on your time and your money.

Really, who hasn’t grabbed something out of a closet or drawer and muttered to themselves “What was I thinking?”

Like much of the world, we’ve been following the coverage of the garment factory collapse in Bangladesh. We’ve watched the rescue efforts,the coverage, and the subsequent response from the public.  A lot of purchasing decisions went into creating those circumstances and people are questioning those decisions right now – from corporate as well as individual levels.

Some people are calling for boycotts some are saying that boycotts aren’t the answer.

Still other people are saying that the solution lies in purchasing North American made clothing.  (And, while we’re proponents of buying North American made clothing such as American Apparel or Redwood Classics the truth of the matter is that we don’t have the production capacity in North America to handle the volume required if people switched en mass.)

All of this leaves purchasers with their heads spinning.  Understandably so.

So, what do you do?

You strike a balance.

A balance between price and labour conditions.

A balance between quality and availability.

A balance between the factors, and this is key, that are important to you.

So, think about it.

Take some time to figure out what’s important to you today and start there.

If you want to have a conversation about it, let us know on Facebook. We’d love to chat.

Creating an Inspired Merchandise Collection

Thursday, April 18th, 2013

Ask a half-dozen companies how they do their swag planning and you’ll get a dozen different answers. In part, it’s because swag ordering is done within different departments for different reasons at different times of the year. Oh, and often those different departments don’t talk with each other about what they’re ordering.

I like to refer to the resultant approach as the “slap a logo on it” method. Whereby you find a product and, well, slap your logo on it.

There’s a better way. (more…)

3 things you should be thinking about now

Thursday, April 4th, 2013

Winter might be holding on with clenched teeth, but in our minds, we’re sipping mai tai’s on the beach.

If you’re not already thinking about your upcoming promotional products needs, we’re here to help get you moving.

We’ve gathered a list of items that you should be thinking about for the upcoming season. (more…)

Three Ways to Keep Your Swag Fresh

Thursday, March 21st, 2013

Don’t worry, it happens to everyone at one point or another.

You don’t need to be ashamed.

Your swag just got a little boring. Really, it happens.

Fortunately, we know ways to fix it.
(more…)

What A Video is Worth

Thursday, March 7th, 2013

I’d like to say more about this new video series from RIGHTSLEEVE, but really, the video already says it all.

Please watch it on rightsleeve.com or subscribe on our YouTube channel.

RIGHTSLEEVE Good At Video Series Season 1 Episode 1


RIGHTSLEEVE is a promotional products agency helping companies establish emotional connections to their brands through tangible, logoed merchandise. Please say hi on Twitter or Facebook.

Spring & Summer Merchandise Trends

Thursday, February 21st, 2013

We are always on the look-out for what is trending in the retail space to ensure the products we recommend will delight and wow the end recipient. With that in mind, we’ve identified three products that we think are going to be big for spring & summer 2013.
(more…)