Word on the street is that the Mayans have us slated for worldly destruction come next Friday.
In an effort to keep our wits about us, and to prevent massive hoarding of bread and eggs by employees, we decided to focus the troops on their promotional product predictions for 2013, should Bruce Willis save the world (again).
Top Product Trend: Tech
With experts like Forrester predicting 375 million tablets being sold worldwide in 2016, it’s no surprise that we expect tech accessories to be a dominant trend in 2013. Even though I’m an android die-hard, overall, we look to requests for Apple-friendly accessories to drive the majority of requests.
Keep an eye to our Must-Haves for a curated collection of promotional items for start-ups or the tech minded.
Time to Market
The retail to promo life cycle will shorten in 2013. Look for products introduced at retail to make it into brand-able options in ever shortening cycles.
Likewise, look to promo to introduce more products that filter to retail. Tech gloves are a great example of this type of flip-flop. We first introduced the smart-phone friendly gloves in 2010 and they didn’t hit retail until 2011.
In response to changing economics, design trends, and technology, promotional products companies are innovating in new ways that benefit end-users.
Quality over Quantity
Budgets are coming back, but marketers will remember the lessons they learned navigating the ups-and-downs that started in 2008.
We expect businesses to favor higher quality items with longer life over the tired throw-aways that have historically given promo a bad name.
As big players prove the power of swag by creating promo shopping experiences on site, other brands will follow suit with in-office swag “stores” or pop-up shops. In doing so, they will grow more protective over the statements their products make and will choose swag that reinforces their brand consciousness.
As Flux invades companies large and small, and the power of story continues to embed itself in our lives, 2013 will continue to bring change to the marketing landscape.
As long as the Mayans were wrong, that is.
RIGHTSLEEVE is a promotional products agency helping companies establish emotional connections to their brands through tangible, logoed merchandise. Please say hi on Twitter or Facebook.