[Our Take]
Jewelry first and storage second, these USB sticks bridge the fashion vs. function divide. Placing design at the forefront, rather than as an afterthought sure reminds us of someone else. Each piece of jewellery in the empty MEMORY collection is hand polished and finished in coloured gold. The stainless steel casing houses the USB connector and contains 4GB of storage.

[Why It Matters]
This new spin on a tech category usually filled with utilitarian or whimsical design will stand out against other products.

[Directions For Use]
Apply sparingly to make an impact.

U3 smart drive technology is starting to gather traction in the market place. This technology (for now) has only been embraced by the early adopter tech crowd.

The concept is simple. U3 drives look like a regular USB flash memory stick BUT they have 1 differentiating feature – they feature software apps (word processing, email, etc software) that can be launched from almost any computer. The idea is that people in the future will only carry around their U3 smart drive and plug it into any computer. Their software apps and files will run from the smart drive. Data on the drive is encrypted so, if lost, security is not an issue. If this takes off, I am sure we will see much fewer laptops being lugged around on business trips.

This is a pretty profound technology and one that will push us further into the mobile computing space.

Read more here

Why is this relevant to our blog? My prediction is that we (and companies like us) will start to see a shift in the corporate gift space as we sell imprinted USB smart drives versus the standard USB flash memory drives that are so ubiquitous today. I give it 6-9 months before we see this shift in the corporate branded merchandise space. You heard it here first!